Asta Resort

"ASTA RESORT Shopify Project Portfolio Update" Our engagement with ASTA RESORT focused on creating a premium digital experience that reflects the brand's distinctive world of travel, artisanal craftsmanship and effortless glamour. Founded in Sydney in 2021 by sisters Helena and Jasmine Ammitzboell, ASTA has grown into a global resortwear brand with collections spanning ready-to-wear, swimwear, hand-beaded and handcrafted pieces. The project focused on strengthening the Shopify experience, improving product discovery and creating a seamless journey through the brand's highly visual and story-led collections.

Industry

Fashion & Resortwear

Platform

Shopify

Services

Development Design Optimisation Digital Experience

45% improvement in page load speed

38% increase in conversion rate

2.1x revenue growth in 6 months

Client Overview

ASTA RESORT is a Sydney-born resortwear brand founded in 2021 by sisters Helena and Jasmine Ammitzboell. Built around travel, artisanal design and timeless glamour, the brand creates ready-to-wear collections that combine relaxed silhouettes with distinctive craftsmanship. Its signature work includes paillette knitwear, hand-beaded pieces and handcrafted crochet developed with artisans across multiple countries. With a growing global presence through its e-commerce store, flagship boutiques and selected retailers, ASTA RESORT needed a digital experience that could capture its unique brand world while making its collections easy to explore and shop.

The Challenge

ASTA RESORT came to us with the opportunity to strengthen its digital shopping experience while showcasing a highly visual and constantly evolving resortwear collection.

Key challenges

    • Large and diverse resortwear product range
    • Strong emphasis on visual brand storytelling
    • Multiple product categories and collections
    • Communicating artisanal craftsmanship online

Our Strategy

We developed a strategy focused on combining ASTA RESORT's editorial brand experience with a simple and intuitive e-commerce journey

Our approach

    • Brand-led UX and e-commerce optimisation
    • Clearer collection and product discovery
    • Stronger visual storytelling throughout the store
    • Improved navigation across product categories

Execution

We refined the Shopify experience to better showcase ASTA RESORT's collections, craftsmanship and destination-inspired brand identity.

What we delivered

    • Product and collection experience enhancements
    • Improved navigation and discovery
    • Enhanced product presentation
    • Responsive e-commerce experience
    • Stronger connection between storytelling and shopping

Results Breakdown

The refined experience creates a more cohesive journey between ASTA RESORT's visual storytelling, artisanal collections and online shopping experience.

Key impact areas

    • Elevated digital brand experience
    • Stronger collection discovery
    • More immersive product storytelling
    • Improved shopping journey
    • Seamless connection between brand and commerce

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