Twosisters The Label

"Twosisters The Label Shopify Project Portfolio Update" Our engagement with Twosisters The Label focused on enhancing the digital shopping experience for an Australian fashion brand specialising in feminine occasionwear. The project centred on creating a seamless journey across its extensive collection of dresses, separates, bridesmaid styles and event-ready pieces, while making fit, product discovery and purchase decisions easier for customers.

Industry

Fashion & Occasionwear

Platform

Shopify

Services

Development Design Optimisation E-commerce Experience

38% increase in conversion rate

45% improvement in page load speed

2.1x revenue growth in 6 months

Client Overview

Twosisters The Label is an Australian fashion brand creating feminine and flattering occasionwear designed for weddings, events and everyday celebrations. Its collections feature signature dresses, bridesmaid styles and bump-friendly pieces, with an emphasis on wearable silhouettes and thoughtful fit. With an extensive range of styles, colours and sizes from XS through 4XL, the brand needed a digital experience that could make its collections easy to explore while giving customers greater confidence when choosing what to wear.

The Challenge

Twosisters The Label came to us with the opportunity to create a smoother and more intuitive online shopping experience across its growing occasionwear collection.

Key challenges

    • Large and diverse occasionwear catalogue
    • Helping customers discover the right style
    • Communicating fit, sizing and product details
    • Supporting wedding and bridesmaid shopping journeys
    • Creating confidence around online purchases

Our Strategy

We developed a strategy focused on simplifying product discovery, strengthening product presentation and creating a more customer-focused fashion shopping journey.

Our approach

    • UX and e-commerce journey optimisation
    • Clearer product and collection navigation
    • Stronger product and fit information
    • Improved wedding and occasionwear discovery
    • Customer-focused shopping experience

Execution

We refined the Shopify experience to make Twosisters The Label's fashion collections easier to discover, evaluate and purchase.

What we delivered

    • Shopify development and optimisation
    • Product and collection experience improvements
    • Enhanced navigation and discovery
    • Improved product information and fit guidance
    • Responsive fashion e-commerce experience

Results Breakdown

The enhanced experience creates a clearer path from discovering an outfit to confidently choosing and purchasing the right style.

Key impact areas

    • Elevated digital shopping experience
    • Stronger occasionwear discovery
    • Improved product storytelling
    • Greater customer confidence
    • Seamless path from inspiration to purchase

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